FOR PLAYERS WHO WANT TO WIN

You keep losing the same points. Now you'll know why.

Stand your phone by the court and play. Mímir watches every rally. Every 7 rallies you get a coaching card while the match is still on.

Track my first match free

7 DAYS FREE: ONE MATCH SET (15 MIN), ONE SHOT, ONE RALLY
CANCEL ANY TIME, IN TWO TAPS · NOTHING TO INSTALL · WORKS IN YOUR BROWSER

Plan · after rally 7
They are weak at the back left

You won 4 of your last 5 points there. Keep your serve wide, then step up fast for the short return.

A NEW PLAN EVERY 7 RALLIES
Why players stay stuck

Nobody is watching you play.

One hour watched. Six days nobody saw.

Your coach sees you one hour a week. Maybe none at all. The rest of the time, nobody is watching.

So the same mistake happens again. And again. You lose to the same player the same way, and walk off with a feeling instead of an answer.

If you practise the wrong thing, you only get better at doing it wrong.

Why data wins

Every other sport worked
this out years ago.

At the top, nobody guesses. They measure, then change what they do. Four examples:

Football
GPS vests
Coaches see who is fading before it costs a goal.
Formula 1
Corner by corner
Hundreds of sensors. Every lap compared with the last, turn by turn.
Basketball
Shot charts
Numbers showed which shots were worth taking. The whole sport changed.
Tennis
Ball tracking
Where serves land. Which side breaks under pressure.

Badminton players got almost none of this, unless they were on a national team.
That is the part we are changing.

What Mímir does

Everything you do
on court, counted.

Data is your advantage.
You have data your opponent doesn't.

Three ways to collect it. One place it all adds up.

Our features
01Live match tracking

Game mode

Your phone watches the match and coaches you while you play.

One match, start to finish
Stand your phone at the back of the court.
What the phone keeps One minute of a real match
Rally Pickups, drinks, talking
Then, after the match
  • Download any rallyJust the play. No standing around.
  • Build a highlightPick the ones you like. One video.
  • Keep it or post itWatch it again, or post it.
  • Read your reportEvery number and plan, saved.
What a plan actually looks like
Plan 2 · after rally 14 Score 8 – 6
Your smash is paying. Your lift is handing points back.
Keep doing this
  • Straight smash from the back right. 4 of your 8 points came from it.
  • Fast to the net after your low serve.
Change this
  • You are lifting too often. Lifts are 22% of your shots, most landing on their forehand, their best side.
  • Play more drops to the front left. You have won 3 of 4 net points there.
Their weak spot today
  • Back left corner. Their clear from there has landed short 3 times out of 4.
  • Use it: serve wide, then push deep to the back left and step in.
Watch out
  • You have lost 3 net exchanges after a short lift.
SAVED TO THIS MATCH · YOURS TO READ AGAIN ANY TIME
02Training one shot at a time

Single shot

For training days. One shot, one score, one thing to fix.

  • Film 3 to 6 seconds of one shot.
  • Your Mímir Rating: one score out of 100, tracked all season.
  • Five parts scored: technique, power, footwork, timing, consistency.
  • One fix, not ten, plus a drill for it.
76
ADVANCED
Avin Datta
INTERMEDIATERIGHT-HANDEDSESSION 04
Backhand clear
78
TECHNIQUE
71
POWER
82
FOOTWORK
74
TIMING
75
REPEATS
Power is the one to work on this week. Start with the hips
Fix this first
Your hips turn too late. They open after you have already hit the shuttle, so your arm is doing the work on its own. Drill: shadow clears at a wall, 3 sets of 15, starting each swing from the back hip.
03Send in a clip

Rally analysis

Filmed a rally already? Send it in.

  • Up to 2 minutes: your video or a Game mode clip.
  • Every shot named in order, so you see how the point was built.
  • Best point and weakest, and what separated them.
  • What to change next time.
POINT 2 OF 3 · WON · 8 SHOTS
WEAK SPOT: YOUR LIFTS GO SHORT WHEN YOU ARE RUSHED
→Where it all adds up

Gear Match

Most players pick a racket from what the shop has, or from what the best player at the club uses. Neither is you.

Every match and shot you send in builds a picture of how you really play. Gear Match reads it and tells you what to buy, and why. No shop pays us to say it.

  • String tension, from how you win points. Net players need different tension from back players.
  • Shoes and racket too, from how far you move, and your real shot mix.

Gear Match opens once you have sent in enough play. Before that we would be guessing.

Your racket
BalanceHead-light
ShaftMedium stiff
Weight4U · 80–84 g
Your string
Gauge0.66 mm
Tension11–11.5 kg

You play 28% smashes but win most of your points at the net, so you need control more than raw power.

Your shoes
CushioningHigh
SupportWide forefoot

You cover a lot of court and almost all of it side to side.

We only show you numbers we are sure about.

If the tracking is not sure about a rally, we hide its numbers instead of guessing. We would rather tell you less and be right.

You tap the score in yourself at the end. The phone never guesses it.

If something odd slips through, tell us and we will fix the hole it came from. That is how the checks got this tight: players sent us the odd ones.

Straight with you. Rally detection is good, not perfect. Dim light, or a court running right next to yours, can still fool it. That is why trimming a rally takes seconds. We are still improving it.

Your video stays yours. Clips live 48 hours on our side, then they are gone. Nothing is ever shared. You can delete a match, and everything in it, whenever you like. We never use your video to train anything unless you switch that on yourself, and it is off unless you do.

Pricing

Two plans. Both cheaper than one lesson.

Every plan starts with 7 free days. The year costs least. Monthly is there if you would rather not commit.

7 days free Three things to try, on the house.
1
Match set
A full set tracked live, with plans, clips and a report. 15 minutes of coaching — a set already under way always finishes.
1
Shot analysis
One shot scored out of 100, with a drill.
1
Rally analysis
One rally, broken down shot by shot.

Pick a plan, add a card, and the first 7 days are free. We charge nothing on the day you sign up — and nothing at all if you cancel before the 7 days are up. After that the plan bills normally, and you can stop whenever you like.

Basic
For club players who play once or twice a week.
99,91 kr / month
Paid yearlySave 469 kr
1 199 kr once a year · or 139 kr a month · 3 months free
  • Live coaching while you play1 h 30 min / mo · about 4 match sets
  • Rally analysis10 min / mo · 5+ rallies
  • Shot analysis4 / mo
  • Match tracking & clipsIncluded in coached time
  • Gear MatchUnlimited
  • History, highlights, reports, trendsFree
Choose Basic
FOR COMPETING
Pro
For players in leagues and tournaments who train most days.
208,25 kr / month
Paid yearlySave 849 kr
2 499 kr once a year · or 279 kr a month · 3 months free
  • Live coaching while you play4 h / mo · about 10 match sets
  • Rally analysis20 min / mo · 10+ rallies
  • Shot analysis8 / mo
  • Match tracking & clipsIncluded in coached time
  • Gear MatchUnlimited
  • History, highlights, reports, trendsFree
Choose Pro
Always free

History, highlights, reports and progress are free on both plans. Nothing you have done is ever locked away.

Big month?

Playing a tournament, or just a heavier month? Subscribers can top up with one-time packs that never expire: 9 match sets for 99 kr, 10 rally analyses for 99 kr, 10 shot analyses for 49 kr — or all three together for 199 kr. A big month should meet a small button, not a wall.

Coaching a club? Your players get a discount, and the more of them there are the bigger it gets. Write to us and we will sort it out.

7 days free · cancel inside them and you pay nothing · yearly is paid once, up front
Cancel any time — cancelling is as easy as subscribing: one tap in your profile, no phone call, no email, nothing to ask us for.
All prices include VAT. What you see is what you pay.

For coaches

See what happens when you are not there.

You get one hour a week. This shows you the other six days. The coach dashboard is free.

Open a coach account

Your players get a club discount too. The bigger the squad, the bigger it gets.

All your players, one screen
Scores, strong and weak parts, and everything they have sent in.
Their matches
How their matches went, and what they were told to work on.
Set their homework
Send a drill from any analysis. They see it before next session.
Leave a note
Write on any analysis. It reaches their phone straight away.

Good feedback should not be a lucky break.

I played for years with nobody to tell me what I was doing wrong. Real coaching only came when I moved to Sweden. This is the coach I wish I had. The next kid should not have to move country for one. It will not replace your coach. It covers the other six days.

S. DATTA (ARNOB) · FOUNDER · LANDSKRONA, SWEDEN

Mímir Rally IQ

Would you have played it right?

Five situations, different every time. Two ask where you should be standing. Three ask what you should hit — and those are marked against 3,683 rallies of world-tour singles: what the pros actually played, and how often it won them the point.

Most players lose points they never see.

This takes about two minutes. You will get at least one answer wrong, and the number underneath it will not be our opinion — it will be a count.

FREE · NO SIGN-UP · SINGLES, DOUBLES & MIXED